COURSE DESCRIPTION: This course is open to Design Majors.
Introduction to Graphic Design and Typography is a basic introduction to graphic design and an exploration into historical and contemporary visual communication. Discourse navigates contemporary issues and how visual language impacts culture and personal relevance. Students practice concepts and techniques of advertising, corporate brand identity, typography where their learning culminates into a team building Mock Media Blitz campaign. They work with the latest computer technology using digital imaging layout and design software (Photoshop and Illustrator). Projects will cover photo retouching, logo design, environmental design, page layout, and illustration. Students will learn the necessary skills, ethics and visual vocabulary to create, direct and flourish in this highly competitive field.
Projects: Image variations & exercises: Abstract Composition, Visual Surprise, Distillation Illustration using Basic Shapes (Illustrator Basics), Montage Poster (Photoshop basics), Personal Logo Identity and Brand integration, Typography: Onomatopoeia, Font Poster, Mock Media Blitz: Media Campaign with written proposal, and formal designed presentation.
- be able to know the historical and contemporary uses of Graphic Design, trace the origins of visual communication, imagery, the written alphabet and symbols to today’s function of various media and uses.
- utilize the Elements and Principles to create their own Logo Identity.
- navigate issues of integrity, ethics and truth in advertising
- be able to understand basic components to visual communications and unity & composition and Graphic design introduction
- develop research techniques, public speaking and presentation skills
- will asses their own accomplishments and their teams involvement in their media campaign with a 360 Feedback report.
- exercise critical thinking skills through group discussion and critique.
- We will discuss the importance of visual communication from past to present.
- learn the computer and relevant design and research programs (adobe Illustrator and Photoshop, text and web) to execute their creative concepts and ability to communicate ideas visually.
- use cumulative skills color theory, principles and research methods to:
- stimulate critical thinking skills with emphasis on observing, sequencing, listening, and reasoning.
- encourage lifelong learning opportunities that promote verbal written and visual communication and organizational skills that better enable us to communicate, make comparisons and solve problems. These skills support self-expression and self-esteem through creative thinking.
- generate an atmosphere of creative excitement in which risk taking is possible and encouraged.